Guide Online Marketing | Il blog di Luca Barbi

Facebook Conversion Lift vs Attribution: capiamoli meglio

di Luca Barbicalendar_today 21/09/202122/09/2021

Tra le novità introdotte da Facebook in risposta al rilascio di iOS 14.5 e successivi, quella che sicuramente ha avuto…

Facebook Ads e iOS 14: ora è possibile creare adSet ottimizzati per eventi non prioritizzati

di Luca Barbicalendar_today 07/09/202107/09/2021

Negli ultimi giorni Facebook è intervenuto su alcuni degli aspetti più controversi legati agli eventi aggregati e alla prioritizzazione degli…

Come usare le Facebook Conversion API su Woocommerce

di Luca Barbicalendar_today 02/09/202106/09/2021

Ogni volta che pronunci iOS 14.5 nel mondo un media buyer prova un brivido lungo la schiena. Poi sta molto,…

Facebook Ads: l’ottimizzazione del budget a livello di campagna

di Luca Barbiedit_calendar 07/06/201924/09/2021

A partire dagli ultimi mesi del 2019 Facebook ha introdotto la possibilità di impostare il budget a livello di campagna…

Tornare ai fondamentali del marketing: che vuol dire davvero?

di Luca Barbicalendar_today 07/05/201921/05/2021

Ultimamente il back to basic — ricominciare dai fondamentali, potremmo dire — è un argomento molto apprezzato che, come sempre…

Featured Snippet: cosa sono, quali sono e come ottenere la posizione #0

di Giulio Gualtiericalendar_today 10/09/201815/10/2021

Google ha introdotto da tempo il Featured Snippet. Un risultato di ricerca organico che, raccogliendo informazioni dalla pagina di un…

Pixel di Facebook: guida avanzata per l’installazione

di Luca Barbiedit_calendar 01/09/201814/10/2021

Il pixel di Facebook è diventato uno strumento fondamentale per realizzare campagne Facebook Ads di successo e per monitorare con…

[Facebook ADS] Scalare le campagne: aumentare le conversioni senza peggiorare il ROI

di Luca Barbicalendar_today 07/08/201815/10/2021

Scalare una campagna Facebook ADS significa aumentare il numero di conversioni mantenendo invariato (o quasi) il ROAS. Ti spiego come…

[SEO] Alleata perfetta per le campagne Google ADS

di Giulio Gualtiericalendar_today 10/07/201821/05/2021

Chi è quotidianamente alle prese con le campagne Google ADS, sa bene quanto la SEO possa essere una validissima alleata….

Cosa sono le Custom Audience di Facebook?

di Luca Barbiedit_calendar 16/02/201824/09/2021

Le Custom Audience sono un ottimo strumento per creare campagne Facebook di remarketing. Vediamo cosa sono e come creare questo…

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